This introductory video kicks off the Web Analytics portion of Market Motive’s Digital Marketing Foundations course.

http://www.marketmotive.com/online-ma…

In this intro video, W.A. expert and author Avinash Kaushik provides a taste of what you’ll learn in our Web Analytics Foundations course: KPI’s & analytics techniques, segmentation, experimentation & testing, social media analytics, and much more.

Packed with over 4 hours of video, a collection of downloadable workbooks, and progress quizzes and tests, this Web Analytics training is a great tutorial for beginners. You’ll gain a thorough understanding of the basics of Web Analytics, and can begin using these tools and strategies right away.

And it’s just one part of the complete Digital Marketing Foundations course.

Visit http://www.marketmotive.com/online-ma…
to learn about our Web Analytics Foundations course, and the entire collection of Digital Marketing Foundations mini-courses.

Already familiar with Web Analytics? To learn about our more advanced W.A. Certification Course, visit http://www.marketmotive.com/web-analy…

ABOUT THE FOUNDATIONS COURSE

The Digital Marketing Foundations course is made up of eight mini-courses, providing learners with core concepts, context, and vocabulary. It covers PPC, SEO, Web Analytics, Social Media Marketing, Conversion Optimization, Content Marketing, Mobile Marketing, and Email Marketing.

The course is the required starting point for many of our agency and enterprise groups.

It’s also the perfect primer for managers, marketers, and business owners who need a sound understanding of a variety of disciplines.

http://www.marketmotive.com/online-ma…

ABOUT AVINASH

Your instructor, top analyst Avinash Kaushik, is the best-selling author of “Web Analytics 2.0” and “Web Analytics: An Hour A Day”. He’s a renowned keynote speaker and consultant to the world’s top agencies and Fortune companies. And he’s designed this course to make you the very best analyst you can possibly be.